Special Information
for Trade Show
Professionals

Marketing Intelligence Group
Technology and Marketing Intelligence

On behalf of those show organizers, the Marketing Intelligence Group of Creative Expos & Conferences studies active and emerging Information Technology markets such as: Telecom, The Internet and The Web, Client-Server Technology, Database Integration, Computer Telephony, Wireless, Application Development, Operating Systems, Networks, LANs and WANs.

We provide you with:

• Exhibitor lists
  CEC's Marketing Intelligence Group maintains a database of more than 4,500 QUALIFIED information technology exhibitor prospects... complete with names of key decision makers and their international marketing executives. Intelligence gathering includes:

  competing shows

  professional memberships

  catalogs and directories

  government publications

  trade and business news sources

  industry associations

• Press lists
  CEC's Marketing Intelligence Group maintains an up to date list of 1,000 of the most active publications and key journalists. We also have access to hundreds of potential speakers to whom we send information regarding your events. Our media experts cultivate relationships with writers and analysts in the market and maintain complete files of editorial calendars. Speakers are provided for events worldwide. That way, we optimize press coverage and add value to your events.
  
  
• In-person show/expo coverage
  CEC's Marketing Intelligence Group doesn't just attend competitive or related trade shows. We pro-actively cover them in search of trends and potential exhibitors.

  Interop (Las Vegas & Atlanta). Comdex (Chicago & Las Vegas). Comnet (Washington). Networks (Boston). Seybold (various cities). MacWorld (San Francisco & Boston). Open Systems World (Washington). Internet World (various cities). Internet Expo (various cities). Application Development (New York). FedUnix (Washington). Wireless (various cities). National Association of Broadcasters (Las Vegas). IT Services (Washington) Database/Client-Server Expo (various cities) and many more...

• Publication coverage and analysis
  Just take a look at the media analyzed by CEC's Marketing Intelligence Group on a regular basis. From publications such as these, we cull news and trends, identify industry leaders and determine likely exhibitors via advertising and editorial coverage.

  Marketing Computers, New Media, Call Center, CIO, Service & Support Management, BYTE, Presentations, Data Management Review, Database Management Systems, VAR Business, High Technology Management, SUN World, Interoperability, MacWorld, MacUser, InfoWorld, Information Week, Lan Times, Computerworld, Client/Server Journal, Software Magazine, Java World, Upside, Client/Server Computing, Inter@ctive, Network World, Web Master, Netscape World, Communications Week, Datamation, Service News, Internet World, Reseller Management, Washington Technology, PC Week, Network VAR, PC Computing, ASAP, Communications News, Telecommunications, Data Communications, OS/2 Professional, Computer Technology Review, Computer Currents, Software Publisher, Software Development Trends, Imaging World.

• On-line "cyber" coverage
  CEC regularly visits the Internet as well as the major on-line services. We communicate with potential exhibitors, analysts and the press -- using state of the art communications. The CEC Web Site and Home Pages (http://www.creative-expos.com) can generate "pre-qualified" sales leads. Not only do we offer our home page service, we will also arrange for your own home page as part of our services.
• One-on-One Coverage of the Industry's Top 20
  CEC's Marketing Intelligence Group has identified the top 20 players in the market with whom we stay in close contact. By using modern communications techniques as well as face-to-face contacts, we stay abreast of industry leaders like IBM, Sun, Microsoft...for you.
• Custom Services
  Pinpoint trends in the US market! Capitalize on and anticipate market directions in their own competitive arenas!

  Integrating Information
  CEC's Marketing Intelligence Group interviews industry leaders and scours documents and libraries amassed by government agencies -- such as the US Department of Commerce -- and various other economic sources.

  No standard solutions
  CEC 's Marketing Intelligence Group works closely with you to optimize your strategy for each event. Our success is based on making your events stand out from the clutter of competitive events and giving you the edge when it comes to American marketing intelligence.

  Our mission is your mission
  Our goal is to help you create a sales forum in which buyers and sellers of information technology products and services can meet to exchange ideas, technology and business solutions.

  CEC Experience Includes:
  Conferences
  Trade shows
  Expositions
  Seminars
  Special Events
  

  ...and events in:
  North America
  Asia
  Europe
  Latin America
  Middle East
  

  More Than A Half Century Creative Expos & Conferences draws on more than 55 years of collective management experience in the arena of international conferences and expositions.

  Current CEC owned or joint-ventured events include:
  Internet Expo Tokyo '96, '98
  Database Client-Server China '96, '97 (Beijing)
  China Computerworld '94, '95, '96, '97
  Networking China '95, '96, '97
  PC World China Expo '97
  Image China '97
  Internet Expo India '97
  Broadcast Cable & Satellite India '97
  Communications India '97
  Information Technology Services '94, '95 and '96 (US)
  IntraNetworking Summit '96, '98 (US)
  

  Creative Expos and Conferences
  28 Bubbling Brook Road
  Walpole, MA 02081 U.S.A.
  508-660-7099 Voice
  508-668-2416 Fax
  info@creative-expos.com